Jewelry Artists – Update on Business Guidelines

Our friend Ina Steiner on her ECommerceBytes newsflash tells us that the Federal Trade Commission (FTC) is making changes to its Jewelry Guidelines. You can have a say in what they propose, but the deadline is April 4, 2016. (They have been working on the guidelines for several years.)

The guidelines apply whether you are creating jewelry and selling online, in a storefront, at shows or from your home.

The FTC publishes the Jewelry Guides to provide advice to businesses on how to avoid making deceptive claims about precious metal, pewter, diamond, gemstone, and pearl products, and when disclosures should be made to avoid unfair or deceptive trade practices.

The Guides are formally called “Guides for the Jewelry, Precious Metals, and Pewter Industries.” To read the Guides, go to the FTC website where there is a link.

Some of the proposed changes affect the misuse of language or improper descriptions:

* below-threshold alloys, precious metal content of products containing more than one precious metal, surface application of precious metals, lead-glass filled stones, “cultured” diamonds, pearl treatments, varietals, and misuse of the word “gem.”

* lead-glass-filled stones cannot be described as a “ruby” or “treated ruby.”

* improper identifications, i.e., using the term “yellow emerald” to describe a golden beryl or heliodor.

The website also contains information about submitting comments, and all comments received will be posted on the FTC website.

Thanks for the heads-up, Ina!

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